Kilogram Tea Now at Retail
Posted: May 9, 2013 - 9:05pm
Kilogram Tea is an American tea company that sources fresh, compelling teas reflecting peaks of season, land, and process. The new brand will continue with the same offerings and buying principles, however the packaging and messaging will present tea in a different light.
The new brand represents a departure from the existing visual landscape of tea packaging. No longer does tea have to be something antiquated or fussy. Instead, Kilogram Tea seeks to integrate beautiful tea into a contemporary lifestyle.
Tea will be sold loose leaf, as well as in pyramid tea bags. Different color palates distinguish the five different processes offered; black, white, green, oolong and herbal.