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M&M PURA VIDA EDITION. M&M Pura Vida is a two-year-old specialty coffee operation created by Roberto Mata and his son, Michael Mata Montero. This year the team added two more family members to the roster, Roberto's daughter Mónica and his grandson, Mario. For the second straight season, our first Flecha Roja releases were grown on the family's farms and processed at the family's mill by a growing group of family members. Cherry | Baked Apple | Brown Sugar
  • SKU Costa Rica Flecha Roja
  • Country Costa Rica
  • Region within Country Dota, Tarrazu
  • Elevation 1650 - 1950 m.a.s.l.
  • Farm M&M Pura Vida
  • Farmer / Producer Name Roberto Mata
  • Buyer J. Mlodzinski
  • Cultivar Caturra, Catuai
  • In Season Yes
  • Direct Trade Yes
  • Single Origin Yes
  • USDA organic No
  • Harvest Year 2019
Direct Trade 1
Single Origin 1
In Season 1
MelonStone FruitDark Sugars

Costa Rica Flecha Roja

Roberto Mata spent decades leading the Coopedota cooperative in Costa Rica, In that role, he led the design and creation of the Cooperative’s groundbreaking coffee mill at Santa María, as well as the implementation of a microlot program that has made Coopedota one of the most successful coffee cooperatives in Central America.

Two years ago, Roberto left Coopedota to start a new operation with his son Michael called M&M Pura Vida. Today, the business is just starting to hit its stride.

This year marks the second season of operation for the Beneficio M&M Pura Vida mill, and the second year in a row our perennial Flecha Roja offering begins with coffee from the Mata and Montero family farms — the families whose surnames account for the twin Ms in M&M Pura Vida.

We are thrilled to see more members of the Mata and Montero families become increasingly and enthusiastically involved in the coffee business. His daughter Mónica is a nutritionist by training, and has put her skills to work on a series of fermentation trials based on her knowledge and experience with the various biological and chemical reactions of foods. Roberto’s grandson Mario has also joined the team: he helped to design and build the M&M Pura Vida Quality Control lab and coordinates its operations, including green coffee physical quality analysis, sample roasting, and cupping every single lot of coffee the family farms produce and the family mill processes.

The family farms are located in the heart of Tarrazú, an area graced with ideal coffee growing conditions, including high elevations, rich volcanic soils, generous and timely rains, and just the right mix of warm, sunny days and cool nights.

But, of course, it is not just the luck of the geographical draw that enables these M&M Pura Vida coffees to find their way into Flecha Roja. It is the product of years of continuous on-the-job education, experimentation, and hard-earned experience for both Roberto and his son Michael, who grew up in the family’s coffee fields and spent decades managing some of the leading farms in the region.

We are honored and humbled to continue to work with Roberto and his family in their new adventure, and delighted to offer lots from the family’s Las Nubes, La Pachuca, Montes de Oro, and La Tuna farms as part of this year’s Flecha Roja lineup. The M&M Pura Vida edition of the 2019 Costa Rica Flecha Roja reminds us of cherry, dried apple and brown sugar.

Espresso

Espresso

All home and commercial espresso machines.

Turkish Grind

Turkish Grind

If you need a little bit coarser grind for your espresso machine or utilize this favorite preparation in eastern Europe.

Stovetop Espresso

Stovetop Espresso

Moka pots and stovetop espresso kettles need a very fine grind.

Cone Filter - Paper

Cone Filter - Paper

Most automatic and electric brewers utilize this grind setting.

Cone Filter - Gold

Cone Filter - Gold

Automatic brewers with reusable mesh filters, or a Kone manual brewing insert.

Universal

Universal

If you're buying for a friend, or are just not sure - this is a good grind for most drip brewers.

Technivorm

Technivorm

We found this excellent automatic brewer needed a bit coarser grind than other cone filter brewers.

Vacuum Brewer

Vacuum Brewer

For those with an electric or flame-heated vacuum brewer.

Flat Bottom - Paper

Flat Bottom - Paper

Any basket-style brewer, including automatic and Kalita wave manual brewing.

Flat Bottom - Gold

Flat Bottom - Gold

For automatic brewers with basket-style reusable filters.

French Press

Hario Dripper

Manual pourover cone brewing is a simple, no frills way of brewing.

Grind Type

French Press

A classic of immersion brewing. Select this grind for perfect classical preparation.

Chemex

Chemex

The iconic Chemex, this grind provides a perfectly paired offering for the special filters made for this brewer.

Percolator

Percolator

Our coarsest grind, this also provides a good pre-ground solution for cold brew at home.

Whole Bean

Whole Bean

For those with a grinder at home, we love freshly ground coffee! We prefer burr grinders for a more even brew.