Costa Rica Flecha Roja
- June 2019
- Written by : J. Mlodzinski
Green Coffee Logistics Manager / Green Coffee Buyer
Roberto Mata spent decades leading the Coopedota cooperative in Costa Rica, In that role, he led the design and creation of the Cooperative’s groundbreaking coffee mill at Santa María, as well as the implementation of a microlot program that has made Coopedota one of the most successful coffee cooperatives in Central America.
Two years ago, Roberto left Coopedota to start a new operation with his son Michael called M&M Pura Vida. Today, the business is just starting to hit its stride.
This year marks the second season of operation for the Beneficio M&M Pura Vida mill, and the second year in a row our perennial Flecha Roja offering begins with coffee from the Mata and Montero family farms — the families whose surnames account for the twin Ms in M&M Pura Vida.
We are thrilled to see more members of the Mata and Montero families become increasingly and enthusiastically involved in the coffee business. His daughter Mónica is a nutritionist by training, and has put her skills to work on a series of fermentation trials based on her knowledge and experience with the various biological and chemical reactions of foods. Roberto’s grandson Mario has also joined the team: he helped to design and build the M&M Pura Vida Quality Control lab and coordinates its operations, including green coffee physical quality analysis, sample roasting, and cupping every single lot of coffee the family farms produce and the family mill processes.
The family farms are located in the heart of Tarrazú, an area graced with ideal coffee growing conditions, including high elevations, rich volcanic soils, generous and timely rains, and just the right mix of warm, sunny days and cool nights.
But, of course, it is not just the luck of the geographical draw that enables these M&M Pura Vida coffees to find their way into Flecha Roja. It is the product of years of continuous on-the-job education, experimentation, and hard-earned experience for both Roberto and his son Michael, who grew up in the family’s coffee fields and spent decades managing some of the leading farms in the region.
We are honored and humbled to continue to work with Roberto and his family in their new adventure, and delighted to offer lots from the family’s Las Nubes, La Pachuca, Montes de Oro, and La Tuna farms as part of this year’s Flecha Roja lineup. The M&M Pura Vida edition of the 2019 Costa Rica Flecha Roja reminds us of cherry, dried apple and brown sugar.