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Every year we gather our Direct Trade family at the Extraordinary Coffee Workshop, Intelligentsia’s annual family reunion and global supply chain summit. ECW is a moveable feast, convened during harvest each year in a different country so that our partners can roll up their sleeves as they learn from and inspire one another. But when we held ECW in Ethiopia in 2014, the event produced less education and inspiration than confusion and cognitive dissonance.

“No, I can’t explain the dance to you. If I could tell you what it meant, there would be no point in dancing it.”

  • GROWERS: various smallholders
  • WASHING STATIONS: Hambela and Gedeb
  • REGION: Benti Nenqa, Guji Zone and Chelbesa, Gedeo Zone
  • ELEVATION: 1750-2150 m
  • VARIETIES: mixed indigenous varieties
  • HARVEST: December/January
  • GROWER: Adam Overton and Rachel Samuel
  • FARM: Gesha Village
  • REGION: Bench Maji
  • ELEVATION: 1950-2000 m
  • VARIETIES: Ethiopia heirlooms
  • HARVEST: December/January